Download e-book for iPad: Marketing Data Science: Modeling Techniques in Predictive by Thomas W. Miller

By Thomas W. Miller

Now , a pace-setter of Northwestern University's prestigious analytics application offers a fully-integrated therapy of either the company and educational parts of selling purposes in predictive analytics. Writing for either managers and scholars, Thomas W. Miller explains crucial thoughts, rules, and concept within the context of real-world applications.


Building on Miller's pioneering software, Marketing facts Science completely addresses segmentation, objective advertising, model and product positioning, new product improvement, selection modeling, recommender structures, pricing learn, retail web site choice, call for estimation, revenues forecasting, patron retention, and lifelong worth analysis.


Starting the place Miller's widely-praised Modeling concepts in Predictive Analytics left off, he integrates an important details and insights that have been formerly segregated in texts on net analytics, community technological know-how, info know-how, and programming. insurance includes:

  • The function of analytics in supplying powerful messages at the web
  • Understanding the internet through realizing its hidden structures
  • Being well-known on the internet – and staring at your individual competitors
  • Visualizing networks and figuring out groups inside of them
  • Measuring sentiment and making recommendations
  • Leveraging key facts technology equipment: databases/data practise, classical/Bayesian information, regression/classification, computer studying, and textual content analytics

Six entire case reviews handle awfully correct concerns equivalent to: setting apart valid e mail from junk mail; picking out legally-relevant info for lawsuit discovery; gleaning insights from nameless net browsing information, and extra. This text's huge set of internet and community difficulties draw on wealthy public-domain facts resources; many are observed by means of recommendations in Python and/or R.

Marketing information Science may be a useful source for all scholars, school, agents who are looking to use enterprise analytics to enhance advertising performance.

Show description

Read or Download Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics) PDF

Similar data mining books

Trust-based Collective View Prediction by Tiejian Luo,Su Chen,Guandong Xu,Jia Zhou PDF

Collective view prediction is to pass judgement on the evaluations of an lively internet person according to unknown parts by way of touching on the collective brain of the total group. Content-based suggestion and collaborative filtering are mainstream collective view prediction concepts. They generate predictions through examining the textual content gains of the objective item or the similarity of clients’ previous behaviors.

Download PDF by Bernhard Ganter,Sergei Obiedkov: Conceptual Exploration

This is often the 1st textbook on characteristic exploration, its idea, its algorithms forapplications, and a few of its many attainable generalizations. characteristic explorationis valuable for buying established wisdom via an interactive approach, byasking queries to a professional. Generalizations that deal with incomplete, defective, orimprecise info are mentioned, however the concentration lies on wisdom extraction from areliable details resource.

Fangming Ye,Zhaobo Zhang,Krishnendu Chakrabarty,Xinli Gu's Knowledge-Driven Board-Level Functional Fault Diagnosis PDF

This publication presents a accomplished set of characterization, prediction, optimization, overview, and evolution innovations for a analysis process for fault isolation in huge digital structures. Readers with a historical past in electronics layout or process engineering can use this e-book as a connection with derive insightful wisdom from info research and use this information as counsel for designing reasoning-based analysis structures.

Download e-book for kindle: Oracle Database 12c Release 2 In-Memory: Tips and Techniques by Joyjeet Banerjee

Grasp Oracle Database 12c liberate 2’s robust In-Memory alternative This Oracle Press consultant exhibits, step by step, the way to optimize database functionality and reduce transaction processing time utilizing Oracle Database 12c unlock 2 In-Memory. Oracle Database 12c liberate 2 In-Memory: assistance and methods for optimum functionality beneficial properties hands-on directions, most sensible practices, and professional counsel from an Oracle firm architect.

Additional info for Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics)

Sample text

Download PDF sample

Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics) by Thomas W. Miller

by Michael

Rated 4.30 of 5 – based on 17 votes