Download e-book for iPad: Empty Pleasures: The Story of Artificial Sweeteners from by Carolyn de la Peña

By Carolyn de la Peña

Sugar substitutes were part of American lifestyles given that saccharin used to be brought on the 1893 World's reasonable. In Empty Pleasures, the 1st historical past of man-made sweeteners within the usa, Carolyn de l. a. Pena blends pop culture with company and women's historical past, studying the discovery, construction, advertising and marketing, rules, and intake of sugar substitutes reminiscent of saccharin, Sucaryl, NutraSweet, and Splenda. She describes how saccharin, an unintended laboratory spinoff, was once reworked from a perceived adulterant right into a fit factor. As nutrients manufacturers and pharmaceutical businesses labored jointly to create vitamin items, savvy women's journal writers and editors promoted artificially sweetened meals as perfect, glossy weightloss aids, and early diet-plan marketers equipped menus and fortunes round fulfilling eating regimen made attainable by way of synthetic sweeteners.

NutraSweet, Splenda, and their predecessors have loved huge, immense luck by means of promising that american citizens, specifically girls, can "have their cake and consume it too," yet Empty Pleasures argues that those "sweet cheats" have fostered troubling and unsustainable consuming conduct and that the guarantees of synthetic sweeteners are eventually too strong to be true.

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Empty Pleasures: The Story of Artificial Sweeteners from Saccharin to Splenda by Carolyn de la Peña

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