By Craig Carroll
This quantity examines agenda-setting thought because it applies to the inside track media’s effect on company popularity. It offers interdisciplinary, overseas, and empirical investigations reading the connection among company attractiveness and the scoop media through the global. delivering assurance of extra than twenty-five international locations, participants write approximately their neighborhood media and enterprise groups, representing built, rising, and frontier markets – together with Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, between others. The chapters current fundamental and secondary study on numerous geo-political matters, the character of the inside track media, the perform of public family members, and the function of public kinfolk businesses in all of the a number of nations.
Each bankruptcy is dependent to contemplate to 3 hypotheses within the kingdom lower than dialogue, together with:
- the impression of media visibility on organizational prominence, top-of-mind information and brand-name recognition
- the impression of media favorability at the public’s organizational photos of those firms
- how media insurance of particular public concerns and information subject matters pertains to the institutions humans type of particular enterprises.
Contributors contextualize their findings in mild of the geopolitical surroundings in their domestic international locations, the character in their media structures, and the connection among company and the inside track media inside of their international locations’ borders.
Incorporating scholarship from a vast variety of disciplines, together with advertisements, strategic administration, enterprise, political conversation, and sociology, this quantity has a lot to supply students and scholars analyzing company and the scoop media.
Read Online or Download Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets (Routledge Communication Series) PDF
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Extra info for Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets (Routledge Communication Series)
Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets (Routledge Communication Series) by Craig Carroll