By Jules Boykoff
The Olympic video games became the world’s maximum media and advertising event—a worldwide occasion of outstanding athletics gilded with company funds. large organizations vie for organization with the "Olympic snapshot" within the wish of gaining a global advertising and marketing viewers of billions.
In this provocative severe research of the modern Olympics, Jules Boykoff argues that the video games became an important deliberate financial system designed to protect the wealthy from hazard whereas delivering them with a spectacle to treasure. putting political economic climate on the middle of the research, and drawing on interdisciplinary examine in sociology, politics, geography, background, and economics, Boykoff develops an leading edge idea of "celebration capitalism", the manipulation of nation actors as companions that drives us in the direction of public–private partnerships during which the general public will pay and the non-public gains. He argues that the Athens video games in 2004 marked the complete emergence of party capitalism, with London 2012 representing its integral expression, characterised via a nation of exception, unfettered commercialism, repression of dissent, questionable sustainability claims, and the complicity of the mainstream media.
Controversial, demanding, and forthright, this ebook opens up a desirable new road for realizing the modern Olympics within the context of worldwide capitalist society. it's crucial analyzing for anyone with an curiosity within the Olympic video games, the connection among recreation and society, or worldwide politics and tradition.
Read Online or Download Celebration Capitalism and the Olympic Games (Routledge Critical Studies in Sport) PDF
Best sociology of sports books
Danish activity has been linked to Europe and the realm; no longer least via I. P. Muller and Niels Bukh and the Danish Gymnastics revolution with its emphasis on male aesthetics and hygiene within the first 1/2 the 20th century. while, Denmark has stood except Europe within the early moments of its background of activity with the agricultural revolution of the farming groups as a press release of political independence and statement.
The position of activity in our society is consistently evolving. This e-book considers sport’s interplay with diversified demographics, its functionality inside of society and the controversies surrounding the subject. It additionally explores the idea that of inclusion inside of game, problems with gender, incapacity and faith.
Texas is a various nation. however the something that binds Texans greater than their country delight, much more than faith, is soccer. For the numerous cities and towns of Texas, highschool soccer is greater than a recreation or an extracurricular activity—it’s the glue in their group. writer grey Levy, a highschool soccer trainer for greater than twenty years, turned disenchanted with the country of the schooling approach national and traveled to Texas, a spot the place highschool soccer nonetheless issues, to determine simply what colleges and groups have been doing correct.
What rather is what we now name “sport”? even supposing ubiquitous, it continues to be a little-understood phenomenon, and - continually above reproach - can get pleasure from a positive or differently indulgent public opinion. in spite of the fact that, in activities virtually not anything is because it turns out. The ebook hence makes use of a rigorous research of the sociological, anthropological and old elements that represent the game one of the much less recognized yet certainly extra fascinating, to denounce the good mystification.
- The Global Football League: Transnational Networks, Social Movements and Sport in the New Media Age (Global Culture and Sport Series)
- Whiteness, Weddings, and Tourism in the Caribbean: Paradise for Sale
- Sportschulen im Vergleich. Eine empirische Studie zur Selbstwahrnehmung jugendlicher Sportschüler (German Edition)
- Vom Sportstudium zum Beruf - Die Absolventinnen und Absolventen des Studienschwerpunktes Medien & Kommunikation der Jahrgänge 2003–2005 an der DSHS Köln (German Edition)
- The European Ritual: Football in the New Europe
Extra info for Celebration Capitalism and the Olympic Games (Routledge Critical Studies in Sport)
Celebration Capitalism and the Olympic Games (Routledge Critical Studies in Sport) by Jules Boykoff