"Thussu brings to this venture the fervour for information of a socially dedicated former journalist, the political economic system of his diplomacy schooling and a powerful meeting of world aspect, interpreting the new explosion of 'infotainment'."
-John Downing, Southern Illinois University
"Thussu's account of battle as infotainment, the Bollywoodization of stories and the emergence of an international infotainment sphere is as compelling because it is alarming. this can be a major and crucial booklet for an individual attracted to exploring the connections among information journalism, educated citizenship and democracy."
- Bob Franklin, The Cardiff tuition of Journalism, Media and Cultural Studies
Richly exact and empirically grounded, this primary book-length learn of infotainment and its globalization by means of a number one student of worldwide verbal exchange, deals a entire and important research of this rising phenomenon. Going past - either geographically and theoretically - the 'dumbing down' discourse, mostly restrained to the Anglo-American media, the e-book argues that infotainment can have a big ideological position, a diversion during which 'soft information' mask the difficult realities of neo-liberal imperialism.
Chapters contain a old appraisal of infotainment; the infrastructure for its globalization in addition to assurance of modern wars on tv information as high-tech infotainment and the becoming synergies among Hollywood and Bollywood-originated infotainment. A 'global infotainment sphere' is rising, the booklet argues, in which competing models of reports - from 24/7 information networks to bloggers - coexist. available, engagingly written and robustly argued, the publication combines analyses of theoretical debates on infotainment with vast and updated comparative data.